Gifts Today is part of the Lema Publishing family of business to business magazines, which includes industry-leading titles such as Greetings Today, Toys 'n Playthings, Tableware International, Nursery Today and Licensing Today Worldwide.
Lema Publishing has been publishing Gifts Today for over 24 years and has become essential reading for everyone involved in the gift industry, both here and internationally.
Gifts Today is a vehicle that provides optimum reach of the appropriate target audience than any other industry trade magazine in the UK. This is particularly pertinent as the market today is hugely competitive. There is no cheaper means of reaching the market.
Gifts Today’s format of “super” A4, glossy full colour pages with high interest editorial and a discerning readership provides the ideal
environment for advertisers to promote their products with confidence. Strategically structured campaigns can be tailored to suit promotional activity ensuring that the trade marketing effort is maximised.
About Lema Publishing
Lema Publishing Ltd was established in 1981 by toy trade publishing veteran, Malcolm Naish. His first launch was Toys ‘n’ Playthings magazine, which quickly became a must-read trade publication for the UK toy industry. Now, almost three decades later, Toys 'n Playthings is still going strong and is a brand leader in its sector.
Fast forward to 2014 and Lema now has eight b2b titles in its portfolio and Malcolm is still helping drive the business forward.
In 1989 Gifts Today was launched against the two established gift titles, both of which ceased trading within two years. In 2009 'Gifts' celebrated the twentieth anniversary of its launch.
As regular exhibitors at the Harrogate Christmas & Gift show each January, Lema spotted a niche for Christmas decorations and outdoor lighting and in 1990 launched Christmas in January. Published just twice a year it is the only UK trade magazine covering this specialist market.
In May 1997 Nursery Today was launched as a specialist read for the baby product market. It has grown to become a leader in its field.
Following the publication of a special one-off party title in 1999 to celebrate the turn of the century, Lema decided to launch Party Party as a specialist magazine for the party and fancy dress industry. Now a brand leader in this niche market the title continues to highlight all that’s good in the party market and is published bi-monthly.
2007 saw Lema Publishing acquire three new titles. Tableware International’ – a title with a history of over 130 years, which was first published in 1877 as the ‘Pottery Gazette’.
Licensing Today Worldwide was acquired from the Galleon Group Plc. and covers the world of character and brand licensing. Published four times a year it is an international title that keeps readers up-to-date with the fast moving world of licensing.
Also acquired with LTW was the annual publication: Art Buyer, which is read by both providers and buyers of licensed artwork for all manner of products.
All of our titles circulate primarily to retail store operators including, the major buyers within those industries. Our key titles are members of the Audit Bureau of Circulation.