Gifts Today magazine

About us

Gifts Today

Gifts Today is part of the Lema Publishing family of B2B magazines, which includes industry-leading titles such as Toys 'n Playthings, TnP.Media, Tableware International, Greetings Today, Nursery Today and LTW.Media.

Gifts Today celebrates its 30th birthday in 2019, and is essential reading for everyone involved in the gift industry.

Gifts Today provides a greater reach of the target audience than any other industry trade magazine in the UK. This is particularly pertinent as the market today is hugely competitive. There is no cheaper means of reaching the market.

Gifts Today’s combination of 'super' A4, glossy full colour pages and high interest editorial provides the ideal environment for advertisers to promote their products to a carefully targeted readership. Strategically structured campaigns can be tailored to suit promotional activity ensuring that the trade marketing effort is maximised.


About Lema Publishing

Lema Publishing Ltd was established in 1981 by toy trade publishing veteran, Malcolm Naish. His first launch was Toys ‘n’ Playthings magazine, which quickly became a must-read trade publication for the UK toy industry. Now, almost four decades later, Toys 'n Playthings is still going strong and is a brand leader in its sector. Fast forward to 2018 and Lema now has eight B2B titles in its portfolio and Malcolm is still helping drive the business forward.

In 1989 Gifts Today was launched against the two established gift titles, both of which ceased trading within two years. In 2009 'Gifts' celebrated the twentieth anniversary of its launch. As regular exhibitors at the Harrogate Christmas & Gift show each January, Lema spotted a niche for Christmas decorations and outdoor lighting and in 1990 launched Christmas in January. Published just twice a year it is the only UK trade magazine covering this specialist market.

In May 1997 Nursery Today was launched as a specialist read for the baby product market. It has grown to become a leader in its field. 2007 saw Lema Publishing acquire three new titles. Tableware International’ – a title with a history of over 130 years, which was first published in 1877 as the ‘Pottery Gazette’.

Licensing Today Worldwide was acquired from the Galleon Group Plc. and covers the world of character and brand licensing. It now has an online presence at LTW.Media. Also acquired with LTW was the annual publication: Art Buyer, which is read by both providers and buyers of licensed artwork for all manner of products.

All Lema's titles circulate primarily to retail store operators including the major buyers within those industries.

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