Gifts Today magazine

Good things in store for The Happy News

Exciting new product launches from Emily Coxhead’s bang-on-trend property The Happy News are set to add inspiration, motivation and heartfelt fun to the start of 2018

Giftware, stationery and dated ranges from licensees Widdop & Co, Blueprint Collections and Portico Designs will be making their debut at Spring Fair.

As one of the newest additions to DRi Licensing’s portfolio, the brand is underpinned by an inspiring quarterly newspaper that celebrates all that’s good in the world. Designed and illustrated by Emily, the newspaper is jam-packed with optimistic and uplifting stories from across the globe.

The Happy Newspaper inspirits the brand as a whole, combining Emily’s uplifting, fun and quirky messages with her unique hand-drawn illustrations and eye-catching contemporary colour palette. Emily’s mission is to ‘sprinkle a tiny bit of happiness all over the planet’ by using the newspaper as a platform to share positive news and stories about wonderful people.

The extensive launch collection from Widdop & Co includes colourful mugs, quirky jewellery, original photo frames including 3D photo holders, fun bags and candles all featuring Emily’s heart-warming messages, unique touches and hand-drawn illustrations.

Blueprint Collection’s range includes happiness-inspired notebooks, ring binders, tote bags and sticker sets along with other unique products in Emily’s signature handwriting. New from Portico Designs for 2018 is a collection of vibrant dated calendars and diaries.

The Happy News greeting cards range from Pigment Productions, featuring more than 80 colourful designs, has enjoyed huge retail success and is undergoing an exciting refresh this year. The partnership with the renowned Moonpig brand also continues to flourish.

Alicia Davenport, Licensing Director at DRi said: 'We’re so excited to see so many Happy News product launches at Spring Fair next week - there are great things in store for this heart-warming brand!'

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