Gifts Today magazine

Home of Flame & Fragrance

Visitors to the Xystos stand will be able to experience the best of its British and US brands which will sit side-by-side at Spring Fair, Hall 4, Stand H50-J51

It wasn’t so long ago that Xystos was known only as the thriving supplier of some of America’s best-known candles. But as the result of a conscious move two and a half years ago to become the UK’s number one bath and body distributor, the company is now also the ‘go to’ provider of some of the country’s leading personal care products. Visitors will be able to experience the best of its British and US brands which will sit side-by-side in the Xystos Flame and Fragrance one-stop shop in Hall 4.

Director Tom Sykes explains that, while continuing to be a leading player in the wax market with famous names such as WoodWick and Village Candle – ‘we haven’t taken our foot off the gas there’ – much of the company’s growth is now with garden centres, and ‘bath and body is the cornerstone of that business as far as gifting is concerned’.

Having subsequently added the distribution of the Woods of Windsor, Baylis & Harding and Di Palomo brands to that of The Naked Bee, it would be difficult to deny that the company has achieved its ambition to become the leading provider of personal care products. Comments Tom: ‘Baylis & Harding has proved to be a phenomenal addition to our portfolio. Never before have we taken on the distribution of products that are supported by so much marketing – and the brand awareness is second to none in the category.’

The latest Xystos partnership is with another bath and body supplier, Di Palomo, which he describes as ‘a very commercial brand’ with good distribution backed by strong marketing and product development. The company continues to win admirers with a range of appealingly presented products such as Black Cherry, Wild Fig & Grape, Orange Blossom with Wild Honey & Olive, and White Grape with Aloe.

Xystos recently launched a bath and body Gardeners Range from Woods of Windsor, which is ideal for gifting and self-purchase. Additionally, Xystos has introduced the new Ayr Gifting Range from Woods of Windsor, which complements the existing English Heritage Home Fragrance Collection and the Floral Fragrances Collection.

The various ranges from WoodWick continue to lead the flame and fragrance charge, while the company’s Cello melt burners have added another dimension to the success story that sees the company go from strength to strength.

Among the Village Candle limited editions. Urban Nights has scents of fresh sage, patchouli and a touch of vanilla, while Forest Hike comprises rainforest moss, juniper and dark timer. The trio is completed by Acai Berry Tobac, featuring light tobacco, sweet berry and soft musk.

Call: 0191 499 1570

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