Gifts Today magazine

New content editor for Pure London

The UK’s most unmissable destination for fashion, sourcing, buying and inspiration, is delighted to announce the appointment of Nelly Gergi as Content Editor with immediate effect

Nelly will be responsible for all aspects of content creation across Pure London, including the newly launched sourcing and manufacturing section, Pure Origin, as well as the recently expanded educational content programme, for which she will curate seminar programmes across the Main, Future and Origin Stages. She will also drive digital communications, delivering key industry insights and intelligence to customers throughout the year.

Julie Driscoll, Managing Director at Pure London says: 'Having joined us from All Saints, where she worked as e-commerce copywriter and previously working at WGSN as a Denim Specialist, Nelly, who is also a BA (Hons) Fashion Journalism graduate from the London College of Fashion, will add a wealth of fashion experience to the Pure London team. We are delighted to welcome her.'

Pure London now welcomes over 700 brands from 48 countries and over 10,000 UK and International visitors. For more information visit The next edition takes place from 11-13 February at London Olympia.

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