Gifts Today magazine

Spin Master acquires Gund from Enesco

The acquisition of the plush toy manufacturer strengths the company's brand portfolio

Established in 1898 and the oldest soft toy brand in the United States, Gund is one of the leading plush toy manufacturers in the world and has created plush products for classic franchises like Peter Rabbit.

As plush products continue to grow in popularity, the acquisition gives Spin Master a platform from which to expand into the infant toy and specialty gift categories.

'Gund's iconic portfolio of toys has won the hearts – and hugs – of children around the world for more than a century,' said Anton Rabie, Spin Master Co-Chief Executive Officer and Co-Founder. 'We are focused on preserving Gund's excellent reputation rooted in quality product and cherished memories that last a lifetime.'

The acquisition of Gund marks Spin Master's 20th acquisition since the company was founded, and the ninth since its initial public offering in 2015. The purchase consideration is US$79.1M, which will be settled utilising Spin Master's internally generated cash resources and its credit facility. The acquisition of Gund is expected to close on 1 April 2018.

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