Gifts Today magazine

Rainbow spotlights at Hamleys

Rainbow’s classic characters hit the spotlight with Hamleys’ ‘Best of British’ event.

One of the world’s largest toyshops is celebrating the ‘Best of British’ during the Easter holiday season with a major window feature showcasing Beatrix Potter, Paddington Bear and Wallace & Gromit characters.

A striking window display starring some of Rainbow Designs’ leading brands has been unveiled and will remain over the Easter and Royal Wedding periods until 12 May.
Along with this spectacular themed window feature, Hamleys will also be hosting storytelling and character appearances which will be promoted with in-store signage, on Hamleys in-store radio and online.
Peter Rabbit storytelling and character appearances took place over the Easter weekend and Paddington Bear appearances took place over the Royal Wedding weekend.
Rainbow Designs’ licensed characters in the spotlight include the much-loved characters from The World of Beatrix Potter Classic collection, the quintessentially British Paddington Bear and the ever-popular duo Wallace & Gromit.
Anthony Temple, Rainbow Designs’ Managing Director said, “We are delighted to see some of our best-selling British brands together in such a lively, creative and celebratory way.”
He continued: “To have them in the spotlight at a store as prestigious as Hamleys is a great profile raising activity for both the brands and our products. London was buzzing over Easter and during the Royal Weekend and with Hamleys in the heart of the capital, the timing and location of the promotion is perfect.”
Competitions featuring Peter Rabbit and Paddington Bear have been launched and will be promoted on the Hamleys website.
[Pictured is a section from Hamleys window display]

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