Gifts Today magazine

A LAMP IS NOT JUST FOR CHRISTMAS…

Ashleigh & Burwood fragrance lamps generate year round sales revenue for retailers

Retailers of Ashleigh & Burwood catalytic fragrance lamps can enjoy on-going long term benefits beyond selling the original lamp. Significant repeat sales can be seen as customers return to purchase more fragrances to top up their lamps.

Marketing Manager, Deborah Bettinson explains: ‘The average trade price for a large Ashleigh & Burwood catalytic fragrance lamp is £14.60. This lamp would then retail for around £34.00, delivering the retailer a profit of £19.40. Our research & sales figures show that on average consumers buy a new bottle of fragrance every other month. Basing this on sales of our 500ml fragrances with a trade price of £4.15 which retails at £10.00, a £5.85 profit will be generated with each of these sales, adding an additional £35.10 profit for the retailer across the year. Total average profit generated in year one would be £54.50, all from the sale of one lamp.

These regular fragrance sales are beneficial for cash flow and offer an incentive for the customer to pay valuable repeat visits to the store, where something else on offer may well catch their eye.

Ashleigh & Burwood aims to support their retailers and satisfy consumers' demand with regular launches of inspiring new fragrances for the Lamp at least twice a year. The latest fragrance additions for the second half include Cassis Leaf, Ylang Ylang & Neroli, and Antique Amber available in both 250ml and 500ml and White Christmas in 500ml only. The company has also just launched a new line in the Lamp Fragrance Collection which comprises of White Christmas, Christmas Spice and Gold Frankincense & Myrrh in 180ml bottles.

With their beautiful gift packaging, Ashleigh & Burwood Fragrance Lamps make for an effortless sale during the Christmas selling period. So there is no better time to trial the Fragrance lamps and experience the rewards they continue to bring throughout the year.

www.ashleigh-burwood-trade.co.uk


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