Joe Davies pens deal
Joe Davies has been appointed by Cross as the official distributor of
the FranklinCovey range of pens to the independent gift market.
reputation as an esteemed pen brand worldwide, Cross has joined forces
with Joe Davies to launch a stunning new collection of quality,
affordable writing instruments to the UK independent gift market. The
deal originated following a tie up between FranklinCovey and Cross
earlier this year.
To drive success in the category, FranklinCovey's strength and global
status have been combined with the fine writing strategies of Cross at
key price points. As such, the new FranklinCovey writing instruments
have been designed with the core values of Cross in mind, which include
quality, design, innovation, full assortment, packaging, promotions,
value-for-money, customisation and lifetime mechanical guarantees.
This unique relationship was created to rejuvenate the UK's entry-level,
refillable pen gift category.
Each new range in the FranklinCovey collection features a unique design
in a selection of finishes and technologies. Many of the writing
instruments can be printed or engraved, ideal for business gifting and
adding the personal touch to a special gift.
All the items will be available through Joe Davies trademark "Little
& Often" ordering system. As a leading distributor of giftware in
the UK, and eight times winners of the Greats’ "Best service to the
independent retailer" award, Joe Davies was an obvious partner. Ranges
include: the stylish Bristol and Harrisburg; the elegant Freemont,
Nantucket, Greenwich & Lexington and the unique Norwich.