Aroma Home becomes Voluspa distributor
Aroma Home, known for its design and manufacture of wellbeing, lifestyle
and novelty gifts has announced its expansion into the distribution of
Voluspa, a hugely successful US candle and home fragrance company is
Aroma Home's first distribution partnership and an exciting addition for
this fast growing company.
Noted as design and fragrance innovators, Voluspa continues to generate increasing brand loyalty from discerning consumers who are looking for the very best in fragranced products. The brand's packaging has evolved into one of the most recognisable looks in the gift industry.
Celebrity clientele include Halle Berry, Scarlett Johansson, Steven Spielberg, Jessica Simpson and many more.
"Voluspa is a premium quality and highly distinctive brand which has only been available in the UK for a short period of time, notably in Selfridges and a number of independent retail outlets," says Teddy McDonald, Aroma Home's Volupsa UK manager. "Our intention is to maintain the exclusivity of the brand while carefully increasing its distribution to benefit the UK consumer."
Mike Foster, CEO of Aroma Home adds: “In addition to our extensive UK and European customer base we also have a factory in San Francisco. Over the past three years we have established sales representation in every US state.
"This first major partnership involves bringing a famous US brand to UK, however future deals will include taking European companies to the US and tapping into our US distribution.
The US is a notoriously difficult market to break into, however we now have a good understanding of the US gift market and have distribution country-wide which we will utilise where the range is a good fit for us."