Gifts Today magazine

Carte Blanche acquires Wishing Well

Carte Blanche and Wishing Well logosCarte Blanche has announced the acquisition of 100% of the shares in Wishing Well Studios (Holdings) Limited and Wishing Well Studios Limited (Wishing Well) for an undisclosed sum.

Wishing Well, founded in 1996 and headquartered in Wigan, has a reputation as one of the leading suppliers of greetings cards to the independent channel. A multiple-time award winner for service to retailers, Wishing Well has stuck rigidly to a philosophy built around service, innovation, quality and design.

Carte Blanche CEO, Roger Murphy, says that Wishing Well offers the perfect fit alongside Carte Blanche’s renowned industry brands including Me to You, My Blue Nose Friends and Violent and Vivacious Veg. "We are delighted to have completed this deal with the Wishing Well Team. They have built a fabulous business and we are privileged to now own the Wishing Well brand alongside our existing Carte Blanche portfolio. This clearly demonstrates our commitment to continuing to be the first choice provider of leading brands to our customer," he said.

Wishing Well's management team, led by joint managing directors Brian Phillips and Rod Brown has stepped down from the business. "Everyone at Wishing Well has always been focused 150% on delivering great product and service to our customers. I had not contemplated selling until the approach by Carte Blanche however having spent time with the CBG team I feel confident that they will provide the necessary platform to take Wishing Well to the next level," said Brian Phillips.


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