Gifts Today magazine

Stationery Show a vote winner for buyers

This year’s show has earned enthusiastic comments and support from across the industry.

The votes are counted, the results have been announced. No, not the General Election, the fifth London Stationery Show received a thumbs up for the show given by all concerned.

This year’s show has earned enthusiastic comments and support from across the industry, with Pyramid International, Stone Marketing, Silvine, Edding, Kaweco, Root & Seed and Strawberry Design among those exhibitors who have already rebooked for 2016.

The show’s fifth year marked the biggest so far, with exhibitor numbers rising from 116 to 134, which in turn attracted over 20% more visitors than last year, even including retailers from as far afield as New Zealand.

Fashion meets function at the only trade show dedicated to stationery and writing products, which had more than 250 brands and suppliers from around the world taking part.

“The exhibition looked fantastic and had a great atmosphere and sense of community – exhibitors put on a great show, and the amount of new product on offer was inspiring,” said the show director Chris Leonard-Morgan.

The show’s annual Stationery Awards attracted the highest number of entries to date for a panel of top industry buyers to consider (WH Smith Direct, Foyles Bookshop, Bureau Direct, Paperchase and The Stationery & Gift Boutique), and the resulting new product display was a top draw at the show, giving visitors the opportunity to easily review the products and winners. Three of the awards went to brands managed by Lime Stationery & Art, which was also presented with the overall Judges’ Award in recognition of the company’s innovative and accessible offer.

The London Stationery Show is the trade element of National Stationery Week, the UK-wide consumer campaign which runs from 27 April to 3 May and included World Stationery Day (29 April) for the first time this year. The campaign encourages people to share what they like about stationery; their favourite products, brands and retailers, and encourages more people to write by hand and not just text or email.

“The widespread enthusiasm for National Stationery Week is helping to promote and grow the stationery and writing products market for everyone. It was great to see so many retailers who are running their own National Stationery Week campaigns also visiting the show,” said Chris.

Paperchase, which also made a well-received presentation at the show to mark World Stationery Day, is running a weeklong campaign instore and online, which encompasses half a million newsletter customers. Marks & Spencer started the week with a tweet about the campaign to over 400,000 followers and another 2 million Facebook fans, and Tesco and B&M Stores, along with many independent gift and stationery stores, are also running special offers. Even comedian Sarah Millican declared her love of #NatStatWeek to her 1.4 million twitter followers!

“The UK stationery market is fashion-led and fast moving, and the London Stationery Show has created a unique platform for the industry to meet and do business. This year’s show has been an unqualified success and earned its place as the key event for the industry.

“Whether you buy or supply stationery, the London Stationery Show is now a ‘Must Attend’ event,” comments Chris. “If you’re not here, you’re missing out.”

Next year’s London Stationery Show will take place on Tuesday, April 26 and Wednesday, April 27 at the Business Design Centre in London. www.stationeryshow.co.uk


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