Gifts Today magazine

2018 B&LLA winners announced

Over 400 industry guests attended the Brand & Lifestyle Licensing Awards at The Dorchester Hotel in London on 26 April to hear winners announced

Actor, screenwriter, director and novelist Richard E Grant hosted the awards ceremony at which the names of the winners of awards in the Product, Property and Retail categories were announced, along with the 2018 Brand Licensing Ambassador, to over 400 licensors, licensees, agents and retailers.

The B&LLAs 2018 winners are:

The Product Awards
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by CPLG)

V&A Bag And Accessories Collection from Knomo

Best Brand Licensed Health & Beauty Product or Range (sponsored by Joules)

Krispy Kreme Beauty Gifting Collection from H&A

Best Brand Licensed Adult Apparel Product or Range (sponsored by National Geographic)
RHS Flora Apparel by Coast

Best Brand Licensed Gifting Product or Range (sponsored by Prima and Country Living)

Orla Kiely Stationery Collection from Wild & Wolf

Best Brand Licensed Food or Beverage Product or Range (sponsored by TSBA Group)
Baileys Coffee Pods from Tassimo

Best Brand Licensed Homewares Product or Range (sponsored by Vintage Kellogg’s)

V&A Collection from John Lewis

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
Crayola X Charlotte Olympia

Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose)
Marshall Wireless Multi-Room Speaker System from Zound Industries

The Inspired Innovation Brand Licensed Product or Range (sponsored by Discovery Consumer Products)
Military Wives Choirs Homeware and Fashion Accessories from M&Co

The Retail Awards
Best High Street Fashion Brand Licensed Retailer Execution (sponsored by Beanstalk)

Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Happy Jackson)
John Lewis

Best Supermarket Brand Licensed Execution (sponsored by The Smiley Company)


Best Specialist Brand Licensed Retailer Execution (sponsored by Brandgenuity Europe)


The Property Awards
Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)

Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand (sponsored by PowerStation Studios)
Laura Ashley

Best Licensed Non-Food Brand (sponsored by Those Licensing People)

Best Licensed Food or Beverage Brand (sponsored by Corsair)

Jelly Belly

Best Licensed Fashion or Talent Brand (sponsored by Spring Fair & Autumn Fair)

Sara Miller London

The Brand Licensing Ambassador of the Year (sponsored by

Richard Pink, Pink Key Licensing

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