Gifts Today magazine

2018 looking good for Museums & Galleries

The company is bringing customers a selection designed to please all fans of the fine art based company's card and gift stationery products

There are two major card range launches for 2018. First up, M&G is hugely proud to announce a ground-breaking partnership with Transport for London, with a range of 24 branded cards launching in January and gift stationery products to follow later in the year. The card collection draws on the Transport Museum's iconic and extensive collection of transport posters, exploring the sights, locations, and festivals of the great metropolis of London and the world's oldest metropolitan transport system. TfL's design heritage extends to its world-famous tube map, roundel logo, typeface, station names, tube line colours, and seat moquettes - not to mention the iconic Routemaster buses.   

 
This year the Natural History Museum released an innovative and eye-catching digital collection re-imagining its wondrous exhibits for the contemporary market place. Strikingly graphic and very 'now', M&G has translated this stunning look onto capsule collections of Everyday and Christmas cards and boxed notelets, journals, notebooks, gift wrap, magnetic memo pads, and bookmarks, all available from January.
 
M&G's long relationship with the British Museum has for 2018 blossomed forth into a full-blown branded stationery collection. The world-renowned museum's branding is distinctive, bold, and classic, making for a stylish collection focusing on bringing out the hidden commercial gems from the museum's archives. Products include boxed everyday notelets, journals, bookmarks, gift wrap and a magnetic memo pad.
 
2018 is the 60th anniversary of Paddington Bear, and M&G celebrates by launching a collection of cards and stationery products featuring original illustrator Peggy Fortnum's classic artwork for author Edward Bond's iconic character bear. Cards feature in M&G's Illustrators range, accompanied by gift wrap, a notebook, magnetic memo pad, boxed notelets and bookmarks. There is also a Christmas theme box of Paddington Bear's winter frolics.
 
Also in its Illustrators card range, M&G releases the hugely loved Quentin Blake illustrations from the Roald Dahl children's books, and Dick Bruna's iconic Miffy. The outstanding new additions raise this already long-running and best-selling M&G card range onto another level.
 
M&G is introducing a new-format journal in the spring, especially designed to coordinate with the company's new gift stationery spinner. The journals’ covers are soft and textured, featuring foil and other special finishes. The format will showcase designs from M&G partners Matthew Williamson, V&A, British Museum, and the Natural History Museum. The hugely successful 2017 launch of gift ballpoint pens for the V&A is for 2018 accompanied by pens for Matthew Williamson. Matthew's pens feature gold-effect metallic trim gilding his inimitable and spectacular printed patterns. These pens will be the must-have fashion accessory for 2018.
 
M&G have extensively added-to and refreshed all existing card ranges, including the V&A's card range, launched only eight months ago. Highlights include delights from the British Library and distinctive British designer Cressida Bell, whose first Xmas collection for M&G was widely praised and made a big impact in sales. Other notable refreshes include Art of Print and the best-selling Mezzanine, which have been rejuvenated with fresh and contemporary looks from new artists as well as existing stars.

museumsgalleries.co.uk


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