Gifts Today magazine

7 reasons to attend Exclusively

From 32 brand-new exhibitors to Christmas offers and trend talks, there are seven reasons why you should attend one of the UK’s premier trade shows for housewares, Exclusively Housewares and sister show Exclusively Electrical, which takes place in the Business Design Centre, London, 12-13 June

One of the UK’s premier trade shows for housewares, Exclusively Housewares and sister show Exclusively Electrical take place in the Business Design Centre, London, from June 12-13. Here, we list the seven reasons to attend.

1. Check out the new products and Christmas ranges from over 150 quality exhibitors
At Exclusively Shows, the very best mix of Housewares, Tabletop and Small Domestic Appliance Suppliers is on offer. This is most definitely the best opportunity to select the very best products for a one stop Christmas Shop, and to select ranges for Autumn / Winter 2018 through to Spring 2019.

2. Introducing 32 new exhibitors offering fresh new products - giving you the retail edge you need
New exhibitors this year include Nude Glass, Arc International, New Soda, Nouvell, Vitality House Bira, Sorbo, Fackleman, Tatay, Spice Kitchen, Villagio Verde, Bergner Europe, Solis, U Group, AEG, Sasa De Marle, Tramontina, Neoflam, Scott UK Ltd., Roo 7, Beam, Easiyo, Ay Kasa, EvoLifestyle, Knightbridge PME Sigg, Doulton Water Filters Chilly’s, Bergner Europe Sorbo

3. Extra reasons to visit stands
For products that are kinder on the environment

+ Dualit at EE1 now have environmentally Friendly Coffee Capsules
+ Arthur Price at EH144 introduce Bamboo place sets for kids.
+ See the new biodegradable products in the Chef Aid and Tala brands
+ New steel lunch boxes from Green Pioneer on EH428
+ Biodegradable and compostable cooking bags from Planit Products on EH231

For demonstrations visit
+ Enjoy a mocktail on Veritable EE46. They will be making and serving fresh mint and basil mojito's during the two days. The organic fresh mint and basil releases their full flavour making the most delicious mocktail please come and try for yourself.
+ Vitamix on EE8 who will be demonstrating high performance blending.
+ Aerolatte EH319 who will be demonstrating 3 new products; Drip Coffee brewer, Matcha tea frother and Cappuccino artist.

To have a chance of becoming a winner
+ Visit Whithurze at EH419 to win a bottle of Champagne

Free for all
+ Aerolatte on EH319 promise to have a hot cup of coffee for all their visitors
+ Villagio Verde at EH426 are offering visitors a free sample while stocks last – pop along and ask one of the team.

4. £££ Use your bira Bonus £££
For all Bira direct accounts there is the bira voucher worth a hearty £100 (sent by post from bira). This is your only occasion to redeem it. Trade in your BIRA BONUS VOUCHER with a bira direct supplier. The promotion is only valid at Exclusively Shows 2018 on one order over £300 nett of vat. Check your show preview now and choose where to spend your Bira bonus.

5. Enter to Win a Survive and Thrive Consultation from Scarlet Opus - open to all independent retailers

The winning store wins a unique consultation from Scarlet Opus, which includes a review of its layout, decor, product offering, (website and social media) merchandising, of the ‘customer experience’. The winning store will be offered recommendations for development to make their retail offering more appealing to today’s consumer.
Our only request is for the winner to share the journey of the implementation and the results.

How to enter – Visit the Scarlet Opus Trends Display at the Show and register your interest. After the show submit images and information as requested.
Please Note: for retailers with more than one outlet, the offer only applies to one outlet; the Exclusively Team will select one winner at random - the decision is final.

6. What are today’s customers are looking for? Learn from the Trend Translators Scarlet Opus
* Listen to the Scarlet Opus seminar on Wednesday at 12.30 pm
* Visit the 2018/19 trend display. This is a ‘static version’ of the Trend Tour involving c25 items, and is housed in the Atrium above Exclusively Electricals. There will be a trend forecaster on hand to explain all.
* Retailers / Buyers book a Scarlet Opus Tour, via the Exclusively Shows website. This is an edited version of the show ‘looking through the eyes of the consumer’; of ‘key items/must haves’ that reflect and meet the future wants needs and desires of consumers. Join a group of 5-8 people on a 40 minute ‘Tour’ of the show floor to see the selected products.
* Look out for the “Scarlet Opus” on trend logos as you tour the Show and in the Show Catalogue.

7. Check out the Seminar Programme (Sponsored by BHETA) – and choose which one (or ones) to attend

10.30-11.00 GFK, Kelly Whitwick, UK Retail Lead
Market research experts GFK will be presenting relevant market updates covering the Housewares and Small Electrical sectors and providing an interesting insight into all the latest consumer trends.

11.10-11.40 Bira, Julie Holden, national membership manager
Bira will be holding a panel discussion with a number of members to discuss the issues faced by independents in today’s market place looking at retailers in different stages of their businesses from start-ups, to well established businesses and those that have diversified there to be Q&A too.

11.50-12-20 Net Visibility, Neil Curtis, director
Find out about the latest trends for online marketing and the move towards mobile advertising. Hear about the latest techniques and platforms to keep abreast of the ever-changing demands of the online world with case studies. Topics covered will include SEO, paid search and paid social, i.e. essential knowledge to determine how to spend online advertising budgets.

12.30-13.00 Scarlet Opus, Phil Pond, Trend Translator
Three Key Consumer trends for 2018/9 will be outlined, most importantly an understanding of how they translate into housewares products ad SDA will be given and finally an explanation of how this knowledge can be used to inform and inspire retail merchandising to appeal to today’s consumer.

13.10-13.30 Good House Keeping, Laura Cohen, director, Endorsements & Food, Hearst Magazines
The GHI will talk about how they provide reassurance to consumer purchase decision when there’s so much choice. How do consumers know they are getting a good deal, with the product they have chosen be the right product for them? The GHI produces information which provides reassurance that consumers are making the right choice. We also offer clients / Suppliers the chance to talk directly to our readership of Good Housekeeping Readers to help them understand what consumers think and how they buy.

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