Gifts Today magazine

8 reasons to choose Eightmood

If you’re looking to bring some commercially priced Scandi style to your homeware offering, check out Eightmood. We caught up with sales director Sofia Montero of this growing business to learn exactly what the company has to offer to UK retailers

1. We’re an established brand that’s new to the UK
‘Eightmood was founded in 2010 in Sweden by Jörgen Johnson and his wife Maria with the aim of creating a brand that covers all aspects of interior design,’ says Sofia.

‘I think the name Eightmood is perfect as it really sums up what we do. Each year we present eight moods or themes that, together, capture global trends. These eight moods can all be mixed and matched by the retailer to create their own style and uniqueness. The possibilities are really infinite.’

2. We make modern Scandinavian modern design available to everyone
‘We have an in-house design department that constantly creates unique and qualitative products at the right price,’ says Sofia.

3. We have a comprehensive homeware offering
‘We offer the UK market a large collection covering everything from textiles, accessories, lighting and smaller furniture, as well as a beautiful range of scented product,’ says Sofia.

4. We know who our customers are
‘We have an ever-growing business in the small to medium independent sector and this is where we are focused,’ says Sofia. ‘We offer these customers commercially-priced unique designs of a quality they can rely on.’

5. We have a highly focused sales team
‘Our sales team covers the whole of the UK and Ireland, and is run by our Country Manager, Simon Pykett. This team has been selected for the contacts they have and understanding of what the small to medium independent retail sector need. We have already progressed well and have just enjoyed a very successful Spring Fair, but Simon and his team are actively searching for new partners.’

6. Our brand is unique – and commercial
‘We design everything ourselves, so a retailer knows they’ll never find the exact same product next door. Our ranges are all colour coordinated, so you can easily mix and match whatever you want and still walk away with a selection that feels curated.’

7. We launch collections twice a year
‘We have catalogues released in May and November,’ says Sofia. ‘Expect global trends boiled down into products that are relatable – and have a clear Nordic touch.’

8. We’re on trend
‘Take our SS20 collection as an example. It draws a lot of inspiration from the human form and the tactile surfaces of nature around us, but also from the playfulness of its colours and shapes.

‘As we move into the AW20 season, we focus a lot on sustainability and the way we produce things. This collection will rely largely on certified materials, use natural shapes and offer some statement pieces.’

Email: Simon Pykett on Simon.pykett@8mood.com
Call: 0044 (0) 7967 209156
Visit: eightmood.com


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