Gifts Today magazine

A Great Month for Paddington

Hamleys’ patriotic window display sparks sales success

Everyone’s favourite Peruvian import enjoyed a lucrative month in April.

Sales of Paddington plushes soared by more than 40 per cent during a three-week period coinciding with iconic children’s toy store Hamleys featuring an eye-catching window display on Regent Street.

The window was themed with the iconic Union Jack, Robertson’s Marmalade jars and Rainbow Designs Paddington soft toys in central focus, and Paddington also made a special store appearance to launch it.

Steiff are also celebrating outstanding sales of their limited edition large 60cm plush which has been in global demand.

Retailing at £499.00 the whole edition of 500 sold out in just 24 hours with the American Steiff website selling their entire allocation in less than 45 minutes!

Steiff also received enquiries from Germany, France and across Asia as people clamoured to get their hands on a bear of their own.

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