Gifts Today magazine

Amazon kicks off Black Friday... on Monday

Amazon has fired the starting gun on its Black Friday Sales extravaganza after launching cut-price deals on thousands of products, reports Retail Week.

The US etail giant has launched a week-long Sales bonanza with 7,000 deals available on its website from today.

Amazon shoppers will have the choice of new deals every 10 minutes throughout the week, including big-ticket items like its Amazon Kindle and games consoles such as the Xbox One.

The lightning deals will see some offers only available for short periods of time, while Amazon Prime members will be able to see the promotions 30 minutes ahead of other consumers.

The etailer will also have a variety of ‘Deals of the Day’, where certain products will be available at a knockdown price for one day only, rather than across the week-long sale period. Independent retailers selling via Amazon’s Marketplace will also take part in the sales extravaganza for the first time.

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