Gifts Today magazine

Amazon reveals 2015 sales trends and best-selling items

Online giant publishes its summer report detailing the first half of 2015.

The report, available here, covers fast-growing categories for the retailer such as home, beauty and fashion. Rather than its staple fare of books, CDs and DVDs, popular items over the last seven months include an allotment gift set and grey hair dye.

Amazon has revealed that it will release a new report after Christmas to highlight the best-selling products during the festive season.

Speculation continues to mount that the US-headquartered etailer is gearing up to launch its grocery service Fresh in the UK.

Here are this year’s sales trends so far:
January
Sales of pet care products rose at the beginning of the year, marking a 50% year-on-year increase
Best selling products included treats, grooming products and organic dog food

February
Healthy living guide ‘Deliciously Ella: Awesome ingredients, incredible food that you and your body will love’ by Ella Woodward broke Amazon’s record for the most pre-orders for a food and drink title
It is the number one book sold in 2015 so far
The book led the trend for healthy eating, with other titles such as Amelia Freer’s Eat. Nourish.

March
March saw the traditional sewing kit make a comeback, it coincided with the third series of The Great British Sewing Bee on BBC Two
Sales of embroidery hoops, sewing machines and dressmaker pins rose 265%, 130% and 110% respectively

April
Indoor gardening equipment was a popular purchase in the month
London residents were the consumer group most likely to take up urban gardening
Sales of indoor allotment sets and ceiling-hanging pots were increased 950% and 370% respectively

May
The celebrity beauty trend for silver hair led to an 83% increase in sales of grey hair dye
Rainbow Hair Color Cream was the most purchased brand, with sales up by 200%
There was also a rise in grey hair dye for men

June
Self-tan sales rose in June
A few brands dominated the market, most notably sales of Hawaiin Tropic Tanning Oil were up 1,050% year on year

July
Shoppers marked the start of the festival season by stocking up on camping equipment
This year luxurious products were notably more popular, camping pillows and queen-sized airbed sales rose 1,000% and 600% year on year respectively


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