Gifts Today magazine

Another cracking show at Ambiente

More visitors than native Germans at the show.

For the first time, the proportion of visitors from outside Germany accounted for 55 percent of the total (2015: 53 percent) – more than ever before.

The number of buyers attending the show totalled 137,000 from 143 countries and the top ten visitor nations after Germany were Italy, France, Spain, the Netherlands, United Kingdom, China, the USA, Switzerland, Turkey and South Korea.

Many trends and product launches were seen across the 308,000 square metres and seemingly, the construction work that affected the number of halls didn’t affect the quality of the consumer goods show.

In addition, the United Kingdom is the Ambiente Partner Country for 2017. Messe Frankfurt announced at a reception for this year’s Partner Country, Italy.

“We are delighted that the United Kingdom is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumer-goods sector. The United Kingdom is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products”, said Detlef Braun, a member of the Board of Management of Messe Frankfurt GmbH.

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