Gifts Today magazine

Ambiente 2018 presents The Show

The new Ambiente film explores what sustains us, soothes and relaxes us

The new Ambiente film has been designed so that Ambiente speaks to the viewer’s emotions at a new level of impact – both visually and verbally. The images are accompanied by background music, and a poetry slammer captivates the audience in unexpected ways.

'The video shows Ambiente in all its uniqueness – a place of positive emotions, inspiration and encounters, in other words: as a unique trade fair experience, as this is what it is,' says Yvonne Clemens, Head of Marketing Communication & Advertising for the two consumer goods exhibitions Ambiente and Tendence organised by Messe Frankfurt. 'We tell its story both through expressive imagery and also verbally, in a new, unheard-of manner. So the viewer is captivated, and the film conveys to the audience the spirit of Ambiente as an enormously multi-faceted global business event.'

The text describes Ambiente with engaging words and verses that touch the audience. This creates a new image of The Show. The camera movements, too, draw the audience directly into the hustle and bustle of the trade fair. Thanks to extreme changeovers, slow motion and time lapses, the viewer is right there, experiencing the trade fair live in all its facets. The concept, texts, design and technical implementation are handled by Mai Communications GmbH from Frankfurt am Main.

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