Gifts Today magazine

Argos appoints new Head of Customer and Market Insight

Marketing Consultant Ian Dobson has been appointed to the role of Head of Customer and Market Insight, reporting to Marketing Director Stephen Vowles

The role is key to bringing to life the strategic vision for Argos to be a digital retail leader, as announced to The City on 24 October 2012.

Ian will lead the development of strategies driven by an understanding of customers and how they shop. This will include driving insights into various channels and working closely with teams across the business to develop detailed customer offers aligned to brand and category strategies.

Previously, Ian held a number of senior marketing and commercial roles. As a marketing consultant, he has worked with some of the UK’s largest brands including Sky, Vodafone, Royal Bank of Scotland and British Gas.

Stephen Vowles, Argos Marketing Director, said: “With 70 per cent of UK households shopping with Argos, we have tremendous reach. In this key role, Ian will help to develop tailored and personalised shopping experiences, which support our ambitions for Universal Customer Appeal.”

Ian Dobson said: “Working for an established retail brand which touches so many people is really exciting. Developing a single view of customers across the many shopping channels in which we operate is very powerful and my goal is to place this customer insight at the heart of key decision making across the Argos business.”

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