Gifts Today magazine

Ashleigh & Burwood target mid-season sales with new summery fragrance lamps scent launch

Following the success of last year’s mid-season release, the company reveals their latest new fragrance development launching this month.

Coconut & Lychee is a brand new tropical blend that invites the consumer to “be transported to a hot sunny beach”.

This deliciously fruity accord, perfectly suited to the summer season, opens with juicy notes of lemon and lime on a heart of exotic flora.

Fresh coconut with a nuance of lychee adds a touch of warm sweetness.

This sunny scent is available in 250ml and 500ml sizes and provides freshness to your in-store fragrance selection, delivering a boost to mid-season sales.

The brand new fragrance is also available to order as part of a special edition kit, comprising Coconut & Lychee fragrance in both sizes, complementary fragrance lamps and a host of free of charge POS materials.

The POS materials in the special edition kit allows the retailer to effortlessly draw focus, by appealing to the consumer’s senses with in-store fragrance sampling and attention grabbing evocative imagery.

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