Gifts Today magazine

Autumn Fair Joins Forces with BHETA and bira

Double partnership should prove fruitful for members

Reinforcing its reputation as an essential retail industry networking hub, Autumn Fair is building on its partnerships with the British Home Enhancement Trade Association and bira.

The new initiative will involve the creation of a dedicated are for both bira and BHETA members, and will see the independent retail trade coming together to drive innovation and optimise business opportunities for their members at the September show.

Bira will host a brand new feature area within Contemporary Gift & Home at Autumn Fair – called the ‘bira Contemporary Collective’ - where its supplier members will show their contemporary home and giftware in an inspiring new format and host customers in the shared hospitality area, the ‘bira bistro’

Will Jones, Executive Director of BHETA, commented: ‘We are delighted to be part of this joint initiative as it offers the industry an opportunity to collectively focus on Autumn Fair that still offers genuine trading opportunities for all suppliers.

‘This is also an excellent opportunity for smaller innovative companies to showcase their products as the stand deals available really do represent excellent value for money.’

Portfolio Director for Autumn Fair Naomi Barton, said: ‘We know that September is the right time of year for buyers to attend in order to stock top-trending products ahead of the Christmas period as well as other key seasonal buying occasions such as Easter and Mother’s Day.

‘We are also seeing a trend in the major multiples wishing to view products even earlier than ever before – Autumn Fair therefore acts as a pre-Spring showcase, as well as enabling retailers to restock products that are proving successful. We are delighted therefore to offer both bira and BHETA members exclusive packages that will include a dedicated cross-channel promotional marketing campaign to our thousands of key industry professionals before and during Autumn Fair 2016.’

For further information about how to participate within either the Bira Collective or as a BHETA member at Autumn Fair 2016, please contact Jessica Dawnay at or call: 0203 033 2145.

Autumn Fair opens its doors at the NEC, Birmingham, on 4 September and runs until the 7th. Register for free at:

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