Gifts Today magazine

Be innovative at Tendence.Impulse

The international consumer goods fair will be demonstrating various avenues, including ways in which the retail trade can make their customers’ lives faster, simpler and, ultimately, more beautiful

The name says it all: Tendence.Impulse serves the retail trade as a source of inspiration and ideas for appealing to customers at the point of sale (PoS), particularly in terms of table and decoration themes. Tendence.Impulse is not a new feature. Introduced at Tendence in 2017, it has grown out of its infancy and is being continuously developed.

Live and in colour: the Tendence.Impulse special area

Once again this year, the special area in Hall 11.0 will be the analogue core. It is where there will be information, training and interaction on the main theme: 'creating shopping experiences'. In four different sections, the area will provide its trade visitors with the ideal platform for coming into contact with industry representatives and an expert audience.

In the Point of Event area, it will be all about implementing innovative concept solutions at the PoS. Among other things, retailers will give their own accounts of how they have been able to develop creative ideas with the online impulse.tool, in order to stage their own sales events perfectly. Valuable expert advice on retail promotions and targeted sales pitches will also be on the agenda.

There will be plenty of opportunity for professional discourse in the Live Tool area, with workshops and a variety of talks for open discussion of different approaches to the main theme: 'creating shopping experiences'. In the Social Media area, there will be graphic and practical presentations by bloggers and marketing experts, where retailers will be able to find out about what needs to be considered when using social media and how they can transform themselves from latecomers to digital forerunners. The Hospitality area, designed to create an inviting atmosphere, will offer the ideal platform for networking or taking stock of things.

One tool - many benefits
The digital core is the impulse.tool online platform. It offers registered retailers the opportunity for professional planning and implementation of their own stationary product range and service expertise, so they can create effective sales impulses.

'Many retailers registered last year and, with our continued expansion of impulse.tool, further retailers will join them. All I can say is: it’s worth it, because the Tendence tool offers the opportunity to carry on implementing the 'creating shopping experiences' theme consistently for 365 days a year, after Tendence is over', says Philipp Ferger, Group Show Director, Tendence. Expansion of the digital platform with additional features, including users’ success stories and experiences, regular email newsletters on innovations and trend forecasts, and competitions, will bring further added value.

Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

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