Gifts Today magazine

Beefayre Launches In-Store Beehive For Retailers

Retail-ready POS display pre-loaded with seasonal products

Ethical home fragrance brand Beefayre is pleased to announce the launch of its stunning Beehive display stand.   This innovative retail solution launched to the retail trade at the Top Drawer show in London.
The Beefayre Beehive as it is known, features hand-drawn designs from Beefayre’s Founder and Artist, Sharon Jervis.  It has been introduced to help gift retailers present the company’s range of home fragrance products in a coordinated way more closely aligned with the changing seasons.  The interchangeable backboard of the four-shelf unit is made from long-lasting melamine and will be refreshed each season with a new Beefayre insert to match the latest collection and season.
The colour palette of products included within the inaugural Beefayre Beehive has been carefully selected to compliment the pre-Christmas period and includes Beefayre’s top five selling fragrances from the Winter Garden and Bee Garden collections; Spiced Orange, Wild Fig, Winter Berries, Honey Lily, and Watermint and Rosemary.
There are four hero product lines across the five fragrances – which come pre-loaded into the Beefayre Beehive. Retailers will receive; tea lights, votive candles, large candles and room diffusers in sets of six.  
Furthermore, the solution will include stock of the limited edition Winter Berries room spray.  In addition there are complimentary tester sets of tea lights in all fragrances - so retailers can let their customers smell the collection in store.
Bex Hewetson, Head of Sales and Marketing at Beefayre, commented: “The Beefayre Beehive stand is a natural progression in our POS offering for retailers.  We wanted to give our customers a helpful and compact solution to present our products in a creative and logical way to match the seasons.  We believe this creates a huge market opportunity for small retailers as this is in effect a ‘plug and play’ style selling solution.”
The Beefayre Beehive comes pre-assembled and free of charge. The total trade price is £587.70 (exc. VAT) and offers retailers a projected sales value of £1685.10 (inc. VAT)  - based on Beefayre’s recommended retail prices.


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