Gifts Today magazine

Time to think ‘fragrance of the month’

‘Fragrance of the Month’ promotion offers a great boost for sales and has already seen dozens of stores signing up throughout the UK

As part of the many new initiatives that Ashleigh & Burwood are rolling out to support their expanding base of loyal retailers, their ‘Fragrance of the Month’ promotion offers a great boost for sales and has already seen dozens of stores signing up throughout the UK. 

Sold with the strapline, ‘Let us fund your promotional margin this season!’, the enticing deal offers  retailers’ customers a huge 25% discount on selected products, whilst Ashleigh & Burwood absorbs all loss on margin through discounting (under the conditions of a 12 month contract).  

All retailers who sign up for a twelve month agreement to the monthly promotion will receive:  Seasonal Best-Selling Premium Lamp Fragrance – 500ml (x36 units); Seasonal Best-Selling Mosaic Fragrance Lamp - small size (x18 units); an Image Board to promote the offer in-store; and a 25% discount applied to their invoice, allowing the retailer to enjoy the increased sales that a ‘25% Off’ promotion creates instore, without swallowing any loss of margin.

 Ashleigh & Burwood will also supply bespoke image boards to be used on their new Boutique Display Units. 

For those customers who do not yet have the new boutique display units in store, Ashleigh & Burwood will send an A5 countercard for display so as not to miss out on the promotion.


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