Gifts Today magazine

BHETA's rescheduled Exclusively briefing announced

The British Home Enhancement Trade Association has rescheduled its half-day briefing session, postponed due to snow, for April 11

With the March 1 Exclusively Housewares and Exclusively Electrical Shows exhibitor briefing postponed due to snow, The British Home Enhancement Trade Association (BHETA) has rescheduled its half day briefing session for members planning to exhibit this year for Wednesday April 11. As before the meeting will take place at Federation House, Vyse Street, Birmingham.

Speakers will include exhibition organiser Simon Boyd, who will introduce the Christmas Show as well as several new features, trend forecasters, Scarlet Opus and Pam Ballone of PBM who is marketing the 2018 shows. The briefing will include an ‘exhibitor masterclass’ enabling exhibitors to get the best out of their presence at the show through product demonstrations, product trails and product display.

BHETA’s sector director of housewares, Will Jones explains, “The Exclusively Shows are a very exciting opportunity for suppliers, retailers and opinion formers, having established a reputation for predicting commercial opportunities for the year ahead. The briefing forum is aimed at those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to enhance exhibitor presence.

“It will also be a great introduction to the shows for first time exhibitors with the Exclusively team on hand to answer questions and offer advice.”

BHETA bira member offer

The half-day session will include details of a new Exclusively initiative from bird.

A bira £100 Bonus is being made available to bira members attending the show. This can be used towards any order with a minimum value of £300 minimum (net VAT). It is presented to the bira Direct supplier, who redeems it with the organisers at the show. Bira will also have a stand presence at the show.

Will adds: “We are delighted to be working closely with bira to support the independent sector. This offer highlights our commitment to the both bira members and suppliers.”

Companies interested in attending the briefing should contact Will Jones on or the BHETA member services team on 0121 237 1130.

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