Gifts Today magazine

BJA Charity Charm Competition call for entry

As part of IJLs late night shopping event on Sunday the 31st August, there will be a charity auction where visitors to IJL have the opportunity to bid for a unique piece of jewellery for themselves.  The auctioning of the unique charm bracelet will start the event off in style!

BJA Chairman Gary Wroe of Birmingham manufacturer Hockley Mint will cast the bracelet for Breast Cancer Care fashioned by BJA National Committee member Sarah Jordan. Jordan and five other high profile designers – Shaun Leane, Tomasz Donocik, Andrew Goeghegan, Linda MacDonald, and Alexander Davis - have each pledged to design and make an original charm to be attached to it. 

All of those taking part are extremely well-known and have won national and international awards for their designs, including for Geoghegan and Macdonald the title of BJA Designer of the Year and Donocik, Jordan and Davis UK Jewellery Awards

The Association is now staging a competition to pick two further charms to attach to the bracelet and an entry form is now available online at The closing date for entries will be 27thJune and the winners will be announced in early July.  The winning charms will need to be supplied and made by the end of July so that photographs of the finished bracelet can be publicised in the media in the run up to IJL.

Information about the bracelet and the designers involved will be given out by the BJA and the finished bracelet will be displayed on the BJA stand on the Gallery Level at IJL prior to its auction; so visitors have the opportunity to see the bracelet close up before they bid on the evening.   A four page supplement in the September issue of ‘Jewellery In Britain’ will highlight the participating designers and give the story of their charm designs and their creation.

“This is a great chance for designer makers and larger jewellery businesses to gain some great publicity whilst also doing their bit for charity,” says the BJA’s Lindsey Straughton who is coordinating the project.  “The finished bracelet will be truly unique, especially as some of the designers taking part are not people who would normally create charms and we are optimistic that its sale will raise considerable funds for this very worthwhile cause.”

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