Gifts Today magazine

B&LLAs 2017 Finalists Announced

Finalists reflect the extraordinary dynamism and diversity of the brand licensing arena

The finalists in the product categories of the Brand & Lifestyle Licensing Awards 2017 (B&LLAs) have now been revealed. They again demonstrate the extraordinary creativity and flair on show in today’s licensing and branding business — through products ranging from beverages and beauty to apparel and gifting and brands ranging from heritage and lifestyle to fashion and food.

The judging panel comprised retail buyers from many of the industry’s leading players, a veritable Who’s Who of household names, including John Lewis, Debenhams, Tesco, Paperchase, Argos, Matalan, Sainsbury’s, Boots, M&Co, Hallett Retail, Primark, Scribbler, Mothercare, WHSmith, Jarrolds and Next.

'Building on the success of the inaugural B&LLAs, we had a staggering number of entries from every strand of the brand and lifestyle licensing sector. The roll call of finalists stand as testament to the extraordinary dynamism and diversity of the brand licensing arena,' commented Ian Hyder, joint MD of Max Publishing which organises and owns the B&LLAs.

The Product Awards Finalists include:

BEST BRAND LICENSED GIFTING PRODUCT OR RANGE

Alice Scott Stationery Collection from Portico Designs
A-Z Collection from Paperchase
Designers Guild Gift Range from Blueprint Collections
Help for Heroes Personalised Gifting range from Tesco
IWM Words of Winston Collection from Widdop & Co
Ladybird Books for Grown-Ups Calendar and Card Range from Danilo
Lola’s Cupcakes Christmas 2016 Range from Kimm & Miller
National Gallery Food Gifting Range from Scoop Designs


BEST LICENSED HERITAGE OR INSTITUTION BRAND 2017
The British Museum
Flying Scotsman
Help for Heroes
Historic Royal Palaces
Imperial War Museum
The National Gallery
Royal Horticultural Society
V&A

Winners of all the B&LLAs categories will be unveiled at a lavish afternoon event at The Dorchester Hotel on April 27.


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