Gifts Today magazine

Branding with a big bang

Simply Crackers offer bespoke Christmas crackers for brands and retailers across the UK and Europe

The company, which has been trading for 35 years, has recently provided branded crackers for a range of major international brands. Limited edition boxes of Burberry Festive crackers, containing miniature fragrances, keyrings and chocolates were sold online and in Harrods. Luxury beauty brand Rituals sold their crackers, containing miniature hand balm, serum and oil, in every one of their stores around the world.

Colgate worked with Simply Crackers, ordering 6,000 crackers containing product samples to hand out to customers at Superdrug stores across the UK in the run up to Christmas. Liverpool One shopping centre ordered 7,000 crackers to give to visitors, containing vouchers from the retail outlets within the centre. Crackers sold in store at Bubba Gump’s UK flagship restaurant were themed around the movie with jokes and trivia relating to the film.

Perfect for festive parties, corporate events and weddings, crackers can be made to a company’s own design and branding requirements and include any gift of their choice. Gifts can include high quality chocolates, jewellery and pens as well as an organisation’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets. Organisations can tailor the process at every step, working with Simply Crackers from design of artwork through to order details and the final delivery of crackers.

Geine Pressendo, managing director of Simply Crackers, explains: 'Crackers are a fun, interactive and unique way to showcase a brand and reward customers or staff, especially over the festive season. I’ve also noticed a real trend towards companies ordering our jumbo Christmas crackers containing high end gifts – perfume, bottles of alcohol and gadgets are all proving particularly popular. These supersize products really deliver a supersize impact and a truly unique experience for the recipient, be they an employee, customer or client.'

The Leicestershire-based company has worked with major international brands including Mulberry, Burberry, Carluccio's, Gaucho, Heineken and the BBC.

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