Gifts Today magazine

Brits prefer High Street

More than half of Brits still prefer to do their Christmas shopping on the High Street or at shopping centres rather than online, according to new research

In a survey of 2,000-plus people by mobile network GiffGaff, almost 52 per cent of participants stated they do their Christmas shopping in-store compared to the meagre 9.5 per cent who said they predominantly by their festive gifts online.

With shopping on mobile apps or computer continuously on the rise, it was expected that a high number of UK consumers would beat the Christmas queues by shopping online, however, GiffGaff’s survey revealed the festive ritual of hitting the High Street was far from dead.

It also showed 24.5 per cent of respondents spend up to £700 on buying Christmas presents, with 44 per cent saying their most expensive purchases are made exclusively in-store.
GiffGaff believe High Streets are set to be packed again this month, although gloomy November figures from accountancy firm BDO’s High Street Sales Tracker and British Retail Consortium-KPMG Retail Sales Monitor all point to what could be a tough December.

'Although it ‘s a well-known fact that mobile commerce is increasing, our research clearly shows people still feel more comfortable spending large sums of money in-store, where they can see the item and take it home that day,' GiffGaff head of search Victoria Tagg said. 'This is especially true over the Christmas period.'

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