Gifts Today magazine

Build your own Peppa

New partnership gives kids a chance to make their own Peppa Pig at Build-A-Bear Workshops from this autumn.

Entertainment One Licensing has signed a new partnership with Build-A-Bear Workshop for pre-school favourite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting 9 October 2015 and in the months following in the US and Australia.

Build-A-Bear guests will be able to create their own, customised Peppa Pig plush toy with a variety of outfit and accessory options. The make-your-own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options, and even Peppa Pig’s signature teddy bear. Build-A-Bear will support Peppa’s arrival with an in-store marketing campaign.

Andrew Carley, Head of Global Licensing at Entertainment One said: “We’re delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalise and take home their very own talking Peppa toy. This partnership adds a fun, new dimension to the brand’s toy category and also appeals to the gifting market.”

Jennifer Kretchmar, Chief Product Officer, Build-A-Bear Workshop added: “Our Peppa Pig product is one of the most customisable Peppa lines on the market and gives our young guests the experience of bringing one of their favourite characters to life. We look forward to partnering with eOne on this exciting product launch that truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa.”

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