Gifts Today magazine

Campaign was write on target

National Stationery Week success proved that writing still matters

From national newspapers and radio, to bloggers and CBBC’s Hacker T Dog, there were multiple successes as the campaign reached 12.5million people.

Stationery continued to rule the High Street, with a record-breaking 97 national, international and independent retailers signing up for access to the free POS pack that featured in store windows and on websites throughout the UK and overseas, including Paperchase, Pen Chalet, NotOnTheHighStreet, London Graphic Centre, Smiggle, Penfax, Early Years Resources, Got2Jot, Fabriano Boutique, Castlegate Stationery, Country House Gift Company, PlannerCuteness, Executive Pens Direct, Austin & Co, Bartrums & Co and Marple Stationery Supplies.

Stationery stalwart Ryman ran an in-store competition that saw all 216 of their outlets feature point-of-sale material, leaflets and window displays that included the NSW logo while education providers Explore Learning featured the National Stationery Week logo in their 126 centres, many in Sainsbury's stores, and they used it to help launch the brand’s yearly writing competition.

Social media was also abuzz with stationery fun, as #NationalStationeryWeek and #WorldStationeryDay trended throughout the week with tweets from John Lewis, WHSmith, B&M Stores and Hacker T Dog boosting the campaign to young and old – the children’s character reaches 40,000 followers alone.

Those not tuned in or logged on didn’t miss out on the campaign either, with homes worldwide receiving letters and parcels franked with the National Stationery Week logo sent via the Royal Mail during the campaign.

Tim Willoughby, managing director of NSW organisers Ocean Media Group, said: 'The campaign was a hugely successful one and we’re proud to have enjoyed such great coverage across so many formats, with details of coverage still coming in. National Stationery Week 2017 really captured the attention of so many people, both online, offline and in stores.'

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