Gifts Today magazine

Cartamundi honoured at Independent Toy Awards

Newly launched Shuffle MONOPOLY JUNIOR commended in Card Games category

Cartamundi, one of the world’s market leaders in playing cards and card games, has won a commendation at the Independent Toy Awards for Shuffle MONOPOLY JUNIOR in the Card Games category.

This fast and fun version of the classic game for a younger audience, only recently launched at retail in the UK, is also part of the groundbreaking Shuffle range — Cartamundi’s brand new product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and smartphones.

Like the other MONOPOLY card games in the Shuffle range, the Shuffle MONOPOLY JUNIOR card game is about collecting properties and getting MONOPOLY money from your opponents. But this version, based on the popular MONOPOLY JUNIOR board game in which properties are fun places like a pet shop and sweet shop, is especially designed to appeal to younger children. A 20-minute game for 3-4 players aged 5-8, it simplifies the rules — but not the fun! And as with all Shuffle games, you can download a free app. This one brings the classic MONOPOLY Chance cards to life!

The Shuffle MONOPOLY JUNIOR card game, priced at £6.99, is available for delivery to toyshops, gift shops and supermarkets.

Now in their seventh year, the Independent Toy Awards are voted for by the nation's independent toy retailers. Commendations are awarded to companies that narrowly miss out on a top three medal, but achieve at least ten per cent of the votes in their respective categories.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “We are thrilled that Shuffle MONOPOLY JUNIOR has been recognised by an important and highly influential part of the national toy trade — independent toy retailers all over Britain. Shuffle MONOPOLY JUNIOR is already popular with both children and their parents and is likely to be an even bigger hit in the run-up to Christmas.”

Contact details for retail enquiries: Cartamundi UK, Units 8 – 17, Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522.



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