Gifts Today magazine

Cartamundi to Shuffle up something new at Toy Fair

The company is planning some major announcements. New product launches across entertainment and education will all be on show in the shape of Shuffle and Fundels.

Shuffle Monopoly Deal has proved one of the most popular games in the Shuffle line. Cartamundi’s innovative product category brings the world’s best-known games and strongest licenses to card games and combines them with digital technology. That means you can start playing without reading thanks to the animated game guides in the free app — and the app also offers an enhanced way of playing.

Shuffle Monopoly Deal Cities takes the much-loved game to the next level by incorporating London’s best-loved landmarks and most famous hotspots into the gameplay. It’s a must-have for all fans of the city and for tourists who want to discover the city or take home an original souvenir. The cards even include the nearest tube station to guide tourists directly to the landmarks.

Following the success of its Paw Patrol Snap and Happy Families games, Cartamundi’s Paw Patrol Twist game is on its way. In the Rescue Memo game players have to bring together a full Paw Patrol team to win — and they can even play when the lights are out: the cards in the Rescue Memo game are glow in the dark! Paw Patrol Twist also features a four-in-a-row game, based on the different Paw Patrol badges. Both games star the team of rescue dogs and their leader Ryder from the hit show, which airs in more than 160 countries and territories globally, produced by innovative toy and entertainment company Spin Master.

The new Fundels educational card games range takes the fact that our brains are 68% more active when we are having fun and adapts it to a series of card games that offer fun as well as learning for children. The Fundels range combines entertaining and colourful games and packaging with themes like language, conceptual thinking and mathematics. Fundels will be available in two formats. The flagship premium games have been created to fit with and follow the National Curriculum specific key stages. They offer game rules and pack text in a special dyslexia font, which increases readability for dyslexic children. The Fundels games will also be available in a pocket money-priced ‘flash card’ version.

And of course there’s much more on show at London’s biggest toy event. Expect a wide range of new and established entertainment brands — from film, TV, music and more — to take centre stage on playing cards and card games on the Cartamundi stand.

Marco van Haaften, International Marketing Director, Cartamundi Services NV, says: “In a busy calendar, Toy Fair London stands out as one of the most important events for a leading card games and board games company like Cartamundi and a great opportunity to meet lay down a marker for what we expect will be a very busy year.”


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