Gifts Today magazine

Cheers to the King Of Beers

Apparel specialist Poetic Brands has launched adult apparel ranges into retail based on two of the UK’s most popular beers brands – Budweiser and Bud Light

Known as the ‘king of beers’ Budweiser is one of the world most popular beers, with a history dating back to 1876 and distinctive red and white packaging is instantly recognisable. Budweiser has a huge following in the UK and is the second-biggest selling beer brand in the country. Bud Light, first launched in 1982, is Budweiser’s flagship light beer and also enjoys a massive popularity in the UK.
 
Poetic Brands has used classic imagery based on each beer to create each range, with the Budweiser line recently launching in ASOS, whilst Bud Light is now available in Next.

'Budweiser and Bud Light are beer brands that have transcended the drinks market to become cultural icons in their own right,' says Elliott Matthews of Poetic Brands. 'We’ve had great fun designing these ranges and are sure they will perform very well at retail.


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