Gifts Today magazine

Clinton's launch trumps twitter

A new social network, powered by a range of social media-themed cards, launched yesterday in Clintons stores nationwide

The cards offer young early adopters the opportunity to inject unrivalled authenticity into their social interactions. The cards, which offer a resolution far beyond the best screens on smartphones, have an interactive internal page that can be tailored in an infinite number of ways using a remarkably low cost stylus, available everywhere.

Papier maché status updates, posts and tweets now available in-store
No batteries or power required
Sophisticated delivery network combines sorting office technology and human interventions, via a new Deliveroo-style service called Royal Mail
Unique ‘thud on the doormat’ sound signals arrival of message
Seamlessly integrates with mantelpieces for ‘sharing’

Commenting on the launch of Letter, Tim Fairs, VP of marketing at Clintons said: 'We wanted to build the foundation and DNA of the new and secure one-to-one social network in line with the ongoing trend and evolution of social towards dynamically generated and authentic user-generated and non-syndicable content through technologies like liquidink, paper, PEN, postBOX and manTELpiece. This trend essentially abstracts the content from its presentation and distribution, atomizing content into a feed-based universe. Letter leverages real-world assets and integrates seamlessly with authentic 3-D real-world lives.'

The cards cannot to hacked and offer a lifetime power-free display.

Tim Fairs added: 'Our tracking of sales of various card types, from love to sympathy, shows that there are some fairly significant swings in the state of the national mood these days. At the same time, our polling shows that people are becoming less enchanted with emoticons, Tweets, status updates, Instagram posts, texts and Snapchats as ways of expressing and sharing emotions. Basically, people want something to hold onto. There is a shift back to authenticity in the expression of emotions and we think our "new" social network enables this.'

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