Gifts Today magazine

Dahl does Monopoly

Brand new Roald Dahl boardgame set to launch this Spring

The Roald Dahl Story Company has teamed up with Winning Moves to create a brand-new Roald Dahl Monopoly game, set for release on 12 March in a number of high street retailers. This comes following the success of Roald Dahl Top Trumps which was launched by Winning Moves at general retail in 2017.

Developed in collaboration with the Roald Dahl Story Company, and featuring Sir Quentin Blake’s illustrations, the Monopoly game sees players being able to choose one of six brand new tokens to play with - Matilda's books, James's Giant Peach, Mr Fox's chicken, George's Marvellous Medicine, a Wonka candy, or even a little boy turned mouse. Players can secure Crunchem Hall or pay Mr Wormwood, take their chances with a Wonka Bar or Golden Ticket card, and celebrate Roald Dahl's phizz-whizzing imagination through the iconic gameplay.
 
Roald Dahl remains the World’s Number One Storyteller - his stories are available in 60 languages and, by a conservative estimate, he has sold more than 250 million books. MONOPOLY is iconic in the world of games, having been enjoyed by more than a billion players worldwide since it launched. It has been published in more than 47 languages and sold in over 114 countries and is a registered trademark of Hasbro, Inc.

In making the announcement, Stephanie Griggs, Licensing and Design Director at the Roald Dahl Story Company said: 'We are delighted to have partnered with Winning Moves to create the first Roald Dahl Monopoly. It features a whole host of characters and locations from Roald Dahl’s stories and it’s truly been a dream to work on. We’ve got our figglers crossed that consumers will love it as much as we do!'  
 
Hannah Sweeney, Head of Brand Partnerships for Winning Moves said: 'The iconic characters and stories of the Roald Dahl world make it the perfect fit for Monopoly and we are certain that Roald Dahl fans of all ages will be delighted with the game.'


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