Gifts Today magazine

Danilo joins Roald Dahl licensing programme

DRi Licensing has added to the ever-growing Roald Dahl programme with a major new signing in the greetings cards category

Danilo, one of Europe’s leading publishers of licensed greetings cards, has joined the licensing line-up with an extensive card range set for launch next spring.

The new Roald Dahl range will cover a number of themes including everyday, relations, ages and occasions including back to school, exam congratulations, good luck and thank you teacher cards. Fans will find their favourite Roald Dahl books featured on the new cards including Matilda, Charlie and the Chocolate Factory, The BFG and James and the Giant Peach.

In addition to greetings cards, Danilo will also add striking new wrap and gift bags later in 2018.

Alicia Davenport, DRi Licensing’s Licensing Director said: 'This year really has been a stand out one for the Dahl brand and we’re delighted to be adding to the success by welcoming Danilo to the licensing programme.

'Danilo’s cards capture the spirit, the fun and the quirkiness of Roald Dahl. They feature some of his most-loved literary heroes brilliantly depicted in Quentin Blake’s unmistakeable illustrations and the cards cover both everyday events and life’s more special occasions,' added Alicia.

The Roald Dahl licensing programme goes from strength to strength – the Danilo signing follows hot on the heels of a momentous month for Roald Dahl which, along with a number of product launches, saw child-sized LEGO builds of six of Roald Dahl’s iconic heroes appearing at various UK locations, in celebration of Roald Dahl Day on 13 September.

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