Gifts Today magazine

Di Palomo launches second limited edition fragrance at Harrogate

Bath and body brand Di Palomo launches its second limited edition fragrance for Christmas 2015 with the hot fragrance for the coming season, Mulberry.

The eye-catching packaging and alluring fragrance offers newness to the Di Palomo core range. Tuscany launched as the first in a limited edition programme for spring 2015, Mulberry joins the programme with a scent for autumn/winter.

Sold in trade packs consisting of best-selling products, the programme offers retailers a number of ways to cross sell and increase margins.

Sales Director Rob Tyler said: “The success of Tuscany at the beginning of the year was tremendous. Retailers can offer consumers newness but from a trusted brand. Mulberry is proving to be a be trend for the coming season and we are delighted this is our autumn launch. We are releasing this limited edition at Home & Gift Harrogate 2015 and encourage retailers to order as soon as possible to not be disappointed.”

Proven to be best displayed on a standalone table, the range allows retailers to design bespoke displays to highlight the new fragrance to the collection and limited time it is available to encourage sales.

The range includes top selling products such as Eau de Parfum, Hand & Nail Cream, Reed Diffusers and a selection of gift sets. Retail prices range from £8-£25 and the products are available to buy as individual lines or as a trade pre-pack attracting 20% discount. The packaging reflects the fragrance description in high quality Di Palomo brand ethos with colouring and visuals.

To view the full ranges please visit: www.dipalomo.com


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