Gifts Today magazine

Digital Media Licensing summit to headline licensing expo in Vgeas

Licensing Expo, the world’s largest and most influential licensing industry event, has announced the addition of the Digital Media Licensing Summit to the 2015 show on 8 June at the Mandalay Bay Convention Centre.

The summit, which takes place in conjunction with Lima’s Licensing University, is a first-of-its kind program designed to connect licensees, retailers and manufacturers with the world's most successful and popular digital media companies and stars. The Licensing Expo trade show is open 9-11 June.

For 35 years Licensing Expo, sponsored by the International Licensing Industry Merchandisers’ Association (Lima), has connected the world’s most influential brand owners and agents with consumer goods manufacturers, licensees and retailers. The show is now looking to ensure that its attendees are introduced to this new world of deals with globally recognised digital brands.

The inaugural Summit features exhibitors from the digital content world, as well as a full day of programming on 8 June, which features a number of keynotes and panels focusing on new business opportunities that leverage the tectonic shift in young consumers’ media habits towards digital platforms and stars. Discussions with high-level stars and executives will explore the future of licensing in categories including fashion & beauty, games & electronics, kids, the home and more. All of these programming elements and exhibits were specifically created to bring these two worlds closer together, and foster the development of new licensing deals.

Jessica Blue, Vice President, Licensing Expo: “Introducing the new digital exhibitors and attendees to Licensing Expo plays a key role in the future of the industry. For 35 years our event has featured the who’s who of the $251 billion licensing marketplace and we are pleased to add a new digital aspect to an already strong show that features more than 15,700 of the world’s most influential licensing professionals.”

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