Gifts Today magazine

Dorset gift and homewares brand gets bold new look online

After unveiling two, stylish new shops in under 12 months, Dorset-based homewares brand Hintons has a bold new look online

Richard Smart's great-grandfather started Hintons in 1933, as a gift and homeware wholesaler in the Home Counties.

The family business closed in the 1980s and Richard re-invented it as the web-based brand,, selling British-made gifts and home accessories, in 2011.

A flagship high street Hintons store opened in Broadstone in 2013.

The Hintons Wimborne shop followed in July 2014.

And now the website has been redeveloped to give customers the best shopping experience online.

Richard Smart, 33, said: "The original website was built in 2011, when I got the ball rolling on the business and it was definitely time to rebuild, incorporating new technical features and the latest technology.

"Our customers toId us they wanted the convenience of being able to order our products on handheld devices, and I also wanted to give the site a total makeover to make it look and feel more like our physical stores in Broadstone and Wimborne.

"I chose Innovative Consultancy ( based in Salisbury for the rebuild and redevelopment because it is a fellow small business which helped to grow the very popular Help for Heroes website.

"The new is feature rich and completely dynamic, so it will also load on mobiles and tablets without the customer losing the experience of easy online shopping. 

"We’re very product-led and the products are the stars of the show, with easy to navigate menus, quick product views and related product suggestions, and most importantly a single page checkout to reduce the number of clicks and buttons customers have to make to finalise their purchase."

Ben Hewson, MD of Innovative Consultancy said: "Hintons' new eCommerce went live at the end of August and we couldn’t be happier with it.

"The website has been developed in the Magento framework which provides a very flexible and secure platform for online stores.

"The site took around two months to design and develop and we included extra features to really improve the customer experience;

"The ‘infinity scroll’ on category pages allows customers to browse a list of products at their leisure without the need to view multiple pages, and a revised One-Page Checkout, makes the ordering process on the store as simple as possible."

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