Gifts Today magazine

DreamToys 2017 announced

Hasbro secures three spots on this year's 'incredibly diverse' top 12 toys for Christmas

This year's DreamToys, the UK’s most accurate and authoritative predictive list of the top 12 toys expected to be the most sought after this Christmas, has been announced.

Hasbro is this year's most sought after supplier, with three entries, while Character Options and Spin Master each have two. Top toys from LEGO, Mattel, Jazwares, Flair, MGA Entertainment round out this year's list.

In no particular order, the DreamToys 2017 list is:

Enchantimals Playhouse Panda Set, Mattel

Fingerlings, Jazwares/ WowWee

FurReal Roarin' Tyler, Hasbro

Hatchimals Surprise, Spin Master

Laser X - 2 Player Pack, Character Options

L.O.L Surprise Series 2, MGA Entertainment

Nerf Nitro Longshot Smash, Hasbro

PAW Patrol Sea Patroller, Spin Master

PJ Masks Headquarters Playset, GP Flair

Star Wars: BB-8, LEGO

The Original Stretch Armstrong, Character Options

Toilet Trouble, Hasbro

'This year’s DreamToys Top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas,' said Gary Grant, chair of the DreamToys committee.

'From the biggest collectable trends and licenses of 2017, to exciting action products and board game sensations, this year’s list is incredibly diverse and with price points to suit all budgets. With so many products vying for a child’s attention it’s pleasing to be able to pick a list that promotes togetherness, innovation and creative play that will capture the imagination this Christmas.

'39 per cent* of toy presents bought for children at Christmas will be directly driven from children’s wish lists or letters to Santa. Therefore, more than 60 per cent of consumers buying presents for children this Christmas are likely to rely on lists like DreamToys to make an informed purchasing decision.'

Nerf Nitro Longshot Smash and The Original Stretch Armstrong bring familiar names to the list while film and TV licenses are represented by PJ Masks Headquarters Playset, LEGO’s Star Wars BB-8 and PAW Patrol Sea Patroller.

The committee said that Laser X – 2 Player Pack and the sequel to last year’s hit Hatchimals, Hatchimals Surprise, highlight the increasing creativity within the growing interactive toy market, while L.O.L. Surprise Series 2 and Fingerlings showcase the importance of collectibles to the toy market.

Frederique Tutt, global industry analyst for the NPD Group’s toys division said: 'With £1.2 billion spent on toys for Christmas – the equivalent of one third of total annual toy spend – the toy industry is all-systems-go as 25 December draws closer. The list chosen by the 2017 DreamToys panel reflects the increased popularity of traditional play patterns with Games and Puzzles, Plush and Dolls as the fastest-growing categories to date. The 2017 dream dozen offers great variety this year, and with it, fun and play value for all age groups and wallets.'


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