Gifts Today magazine

DreamToys 2018 announced

What made the Top 12 list?

The much-anticipated DreamToys 2018 list has been announced. Often credited with heralding the start of the Christmas buying season for many parents, the list is now live – with a special DreamToys media event taking place right now in London.

More than 80 toys are on display, including the Top 12 predicted to be most sought-after this Christmas.

Organised by the Toy Retailers Association in collaboration with the BTHA, the list was chosen by an independent panel of retailers including Toymaster, The Entertainer, Smyths, Toytown, Hamleys, AIS and Selfridges.

The full Top 12 list is as follows in no particular order (all prices quoted as RRPs, market price may vary from retailer to retailer)

Barbie Ultimate Kitchen, Mattel,£49.99
Boxer, Spin Master Toys, £79.99
Cra-Z-Slimy Creations Super Slime Studio, Character Options, £29.99
Fingerlings Untamed Jailbreak T-Rex Playset, Jazwares/WowWee, £24.99
Harry Potter Hogwarts Great Hall, LEGO, £89.99
Harry Potter Wizard Training Wand, Jakks Pacific, £24.99
L.O.L. Surprise! Pop-Up Store, MGA Entertainment, £39.99
L.O.L. Surprise! Under Wraps, MGA Entertainment, £14.99
Laser X Twin Pack, Character Options, £49.99
Monopoly Fortnite Edition Hasbro, £21.99
Paw Patrol Ultimate Fire Truck, Spin Master Toys, £69.99
Poopsie Surprise Unicorn, MGA Entertainment, £49.99

“It is a huge honour each year to unveil the DreamToys top twelve list,” said Gary Grant, chair of the DreamToys committee. “We have a fantastic range of toys this year to suit every budget, with three quarters of the list under £50, representing real value for money in these uncertain times. The list is an excellent reflection of the toy industry’s dedication to innovation and ingenuity and highlights the wonder and happiness that toys bring to children and families at this time of year.”

Frederique Tutt, global analyst for The NPD Group’s toy division added, '2018 has been very disruptive for the toy industry globally. However, whilst retail is experiencing a transformation, more than £1.2BN worth of toys will be sold this Christmas. We expect dolls, slime, Harry Potter, collectables and ‘unboxing’ toys to be on children’s lists.'

DreamToys also announced a separate list for ‘stocking fillers’, highlighting the importance of collectable toys to the toy industry. Featuring entries from MGA Entertainment, Lego, and Character Options, prices on the list range from £1.99 to £10.99. The full list is available on the DreamToys website.

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