Gifts Today magazine

Dunelm snaps up online rival

Homewares retailer Dunelm has boosted its drive for online sales by acquiring WS Group.

Dunelm used its subsidiary Globe Online to buy WS Group, which owns the Achica brand as well as Worldstores and Kiddicare.

Dunelm is paying £8.5 million for WS Group and will invest a further £15 million into the business to ease transition and manage disruption to suppliers and customers. The purchase will save the jobs of WS Group's 650 staff.

It is understood the company was set to go into administration if a deal had not been agreed.

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