Gifts Today magazine

Dylan Jones to take centre stage at Pure London

The GQ editor has been named as the retail fashion event’s keynote speaker

Dylan Jones will take to the main stage for the spring summer 2017 edition of Pure London, delivering the show’s keynote speech.

Talking about his wealth of experience of menswear and fashion, as editor of GQ magazine and as chairman of the British Fashion Council, the event will take place on Monday, 25 July at 4.30pm.

Jones will also be hosting an invitation-only buyers meeting for a meet and greet during the show. 

Jones, who has won Editor of the Year a record nine times, is also a New York Times best-selling author and has collaborated with Prime Minister David Cameron.

In June 2013 he was awarded an OBE for services to publishing and the fashion industry.

There is also a series of popular seminars and Guardian Masterclasses happening at the retail event, as well as WGSN presenting their trend forecast for the upcoming season.

Pure London takes place from 24 to 26 July at London Olympia. For more information visit:

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