Gifts Today magazine

Element on board with National Geographic

The skateboard brand has partnered with National Geographic to create a capsule collection, with a portion of the revenue supporting their work in the areas of science, exploration, conservation, and education

A full range of skateboard decks featuring striking animal kingdom imagery from National Geographic’s impressive photo library forms the core of the collection, alongside skating accessories like grip tape and wheels.

The matching apparel range – t-shirts, hoodies, baseball caps and jackets – are made from sustainable-friendly materials such as organic cotton, recycled polyester, recycled cotton. They too feature National Geographic imagery in parallel with Element’s skateboarding photography, mirroring the movement of the natural world with skating.

Here’s what the release had to say about the collection: 'The collection takes inspiration from the animal kingdom and the physical universe. The first delivery in autumn 2019 celebrates the animal realm embodied by Element’s pro-rider spirit animal representation. The second delivery for Holiday 2019 symbolises the four natural substances that compose the physical universe: wind, water, fire, and earth. The result is a curated collection of apparel and accessories.'

The full range will launch in Element stores and other select retailers around the world.


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