Gifts Today magazine

Elf n safety goes mobile

Elves Behavin’ Badly set to hit the roads of Britain on PMS’ 18-tonne lorry

Watch out for your Elf! PMS International are making sure their elf n safety rules are followed with their latest advertising campaign for their Elves Behavin’ Badly range.

The huge 30ft (9.5m) poster is soon to be sailing up and down the roads of Britain on the side of an 18-tonne lorry to keep their festive elves in full view.

The elf craze started life a couple of years ago as animated humour and creative fun aimed at entertaining young children throughout December, and has escalated into a Christmas phenomenon of folk creating daft poses for their elves each day.

The increasing popularity of the elf tradition, coupled with the limited availability of elf dolls and associated merchandise in the UK market has culminated in PMS International Group introducing their exclusive Elves Behavin’ Badly range of elf dolls, accessories games and novelties, to help the elves go about their mischief making and also to inspire even more creative scenes.

Apart from their vinyl-faced dolls, PMS are also offering a range of plush elves, bendable dolls, incredibly cute baby elves and an unrivalled range of elf accessories, all heavily branded in coordinated artwork.

They are supporting their brand with a nationwide publicity and marketing campaign – starting with the lorry livery – and their own website and Facebook pages exclusively devoted to Elves Behavin’ Badly.

While PMS only sell to the trade, their extended marketing programme will also target the consumer in due course.

Call: 01268 505050

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