Gifts Today magazine

Exclusively Housewares a roaring success

Reaction to this year’s Exclusively Housewares and its new sister show Exclusively Electrical has been overwhelmingly positive, show organisers have confirmed.

Both shows, which ran on 9 and 10 June at the Business Design Centre in London, closed knowing that their combined visitor numbers were up, rebookings from exhibitors had hit their highest level ever and that several new initiatives for both shows this year had all received a positive response.“We’ve had an exciting, buzzy couple of days,” said Simon Boyd, the shows’ director, “And the whole team is already full of ideas for 2016.”

The introduction of Exclusively Electrical, with its focus on small kitchen and domestic appliances, was well received, with the new show attracting plenty of good retail names from the larger stores.

“We want to build the specialist electrical retail audience for this show and this year was a solid start,” said Simon.

The influx of new exhibitors into Exclusively Housewares, due to a combination of suppliers moving into Exclusively Electrical, also helped to add excitement and fresh impetus for visitors, as did the introduction of an independently curated ‘On Trend’ trail of products by trend forecaster Scarlet Opus, and a new emphasis on highlighting products suitable for the key Christmas sales period.

Will Jones, sector director of housewares at British Home Enhancement Trade Association, commented, “All the retailers I spoke to were positive and in the main upbeat about the shows and appeared reasonably optimistic about market conditions. They appreciated the efforts the shows are making to get suppliers thinking ahead to their key sales period.

“Retailers want to know they can order at the shows for delivery at the end of October ready for the festive build up to Christmas. June is a perfect mid-year opportunity for buyers to firm up and confirm their Christmas offers and look ahead to the spring/summer season next year.”

Exclusively Housewares and Exclusively Electrical will take place on Tuesday 14 June and Wednesday 15 June 2016 at the Business Design Centre, London

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