Gifts Today magazine

Former Tesco executive David Potts is new boss of Morrisons

Former Tesco executive David Potts has been named as the new chief executive of Morrisons to replace Dalton Philips, who left a month ago, reports Retail Week.

Potts had been the favourite from the beginning of the recruitment process. His first job will be to revitalise Morrisons, which has seen its market share slump thanks to discount stores like Lidl and Aldi.

Potts, 57, who begins work at Morrisons on 16 March, began his career in 1973 at Tesco, climbing to retail director and CEO of the Irish arm, and later chief of Tesco’s Asian business.

He left Tesco in 2011 and has been working for several international advisory and private equity businesses.

Morrisons chairman Andrew Higginson said: “I am delighted to welcome David as our new CEO. David is the best retailer I have worked with in 25 years in the industry. Having worked alongside him for 15 years, I know he will bring to Morrisons a focus on the customer, a track record of delivery, flair, talent, and immense energy. He will lead our colleagues in the business from the front, and with distinction.

“David’s skills are complementary to those of our excellent CFO, Trevor Strain, and I believe we have the makings of a good team. I would like to thank Trevor for his support over the last few weeks.”

Potts said: “Customers and Morrisons are a great combination to serve. This is a great British business with real potential and it is an honour to have been selected.”


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